New York: Riviana Foods Inc., No date [c. 1970]. Staplebound. 8vo; 32 pp; color pictorial wrapper featuring an anthropomorphic spoon with rice as hair; 2 staple binding; color printing and photographic illustrations; light scuffing to wrapper edges; near fine. Near fine. Item #1001
Published as a promotional for Water Maid Rice and Mahatma Rice, two of the parent company’s food lines, most likely in the early 1970s from the colors used and photographic illustrations. It appears in WorldCat published by the Rice Council for Market Development, Houston, Texas, with a date of c.1960. Contents include recipes and tips for cooking rice.