One Hundred Prize-Winning Window Displays, Products of Members of the Rice Leaders of the World Association
New York City: Rice Leaders of the World Association, Elwood E. Rice, Founder and President, 1915. Boards. [MARKETING] [ADVERTISING] [WINDOW DISPLAYS] [BUSINESS ASSOCIATIONS]. Laid in: Letter on the Rice Leaders of the World Association stationery dated January 10, 1916 to All Contestants in the 1915 Window Display Contest, from Elwood E. Rice, President.
4to oblong; [128]pp; black paper faux-leather boards, blind stamped borders, gilt-stamped title and company emblem; black and blue endpapers; cream-colored stock printed in sepia; company emblem in color to title-page; ½” edge tear to one leaf with tape repair, ¼” closed tear to another; publisher’s patterned glassine book jacket with old tape repairs; black paper covered gilt-stamped presentation box, lacking one side; near fine book in fair dj and box. Near fine. Item #1297
Founded by Elwood Rice, the Rice Leaders of the World Association united self-professed leading businesses representing different lines of industry and sharing characteristics of honor, quality, strength of responsibility, substantial financial standing, and service to customers. For this contest among members, window displays were expected to convey the message of both industry and product. Monetary prizes totaling $5,000 were awarded among 463 entries, with a first prize of $2,000 and 300 prizes of $10 each. The volume contains photographs of 100 prize winners with titles and explanations of how the displays demonstrate good window dressing. Lists of these dealers, along with names of window dressers, photographers, and locations of the displays are included.
Especially humorous and effective displays include three for Coldwell Lawn Mower Co. of Newburgh, New York, plus one where Remington Typewriter introduces a new model by suspending the typewriter from a stork’s beak at the top of the window. The Berry Brothers, Inc. of Detroit, Michigan, representing varnishes, japan enamels and fillers, present a charming ad depicting a child pulling a tablecloth with dishes meeting inevitable disaster on the floor. Several firearms companies are represented, including Winchester Repeating Arms and Smith and Wesson. Ads for Chalmers Knitting Company of Amsterdam, New York feature male mannequins dressed in various styles of the “union suit.” Featured automobiles include the Overland, produced by the Willys-Overland Company of Toledo, Ohio, as well as some manufactured by the Anderson Electric Car Company of Detroit, Michigan. The Splitdorf Electrical Company of Newark, New Jersey, producers of magnetos and spark plugs, spotlights a race car in its window display. A broad range of businesses, pedestrian to luxury, is represented - from rubber bands to expensive automobiles.
Price: $600.00